Email Marketing Services

Digital Services

Yes it's true: Spam has given email a pretty bad name but to be honest, when used properly, email is still a very powerful, efficient and cost-effective way to communicate with your database. If you're looking to keep your customers informed about company updates and news, want to develop further business opportunities or simply nurture relationships, we can help you use email to do that very effectively.

Say No To Spam

Having said that, it's important to state from the outset that we can only help you communicate with your existing database and/or help you build one. We cannot provide you with a database or help you email one you've purchased from somewhere else. We're very serious about spam and as a result, our policy is such that we can only help you email recipients who have given you express permission to email them.

With that ugly matter out of the way, what exactly can we do for you? Well, the options are numerous. It all depends on what level of control you need and how much or how little you want to do yourself.

HTML Email Design & Development

First off is the creation of the emails themselves. If you already have your email designed and coded then you can skip to the next part Otherwise behold! This is one of our core strengths: the design and creation of beautiful HTML email templates from which you can create any number of different types of emails.

Our emails are fully accessible, gorgeous to look at and can be customised to your heart's content

All of our templates are fully tested and mobile friendly. In fact, we design with mobiles first in mind, because that is where your email is most likely to be read these days.

We also like to make our templates modular so that you can pick and choose the components you want when compiling an email, depending on whether you're sending out a quick announcement or a fully-fledged newsletter. (Of course, if you'd rather not compile the emails yourself, we can do that for you.)

Campaign Management

Once you have your email ready, it's time to send it out to your database. Again, we can give you the ability to do that yourself, or manage it on your behalf.

Besides sending the email to your subscribers, we also have the ability to run spam checks and A/B testing. Whether you want to test a subject line or even changes in the body of the email, our system can send different versions to a small portion of your database, see which ones perform the best and automatically send the winning version to the rest of the list.

REPORTING

This is where the real power lies. It's not a matter of hitting the send button and hoping for the best. We can tell you a lot about how your email is performing in real-time:

All this information is very useful to help you make educated decisions for your next email.

Email Campaign Reports

From big picture to close-up

Our reports make it easy to zoom right down to the subscriber level and see a timeline of exactly what they did with your email.

You can take this a step further and see your lifetime history with that person. See which campaigns they opened and which they didn't, what links were they interested in, how many times they forwarded your emails and more.

All this and more is at your fingertips for every subscriber in your account and it's updated in real-time.

Email Campaign Comparison

Compare campaigns and spot trends

Statistics like open and click rates are useful for each campaign, but it's when you start comparing results of different campaigns over time that the data really shines. You can easily see what is working and what is not by looking at trends using our compare campaigns report.

By comparing stats like opens, clicks, bounces, unsubscribes and spam complaints, you can quickly see what content your subscribers are interested in, and just as importantly, what they are not. The report also calculates averages so you can instantly see which email performed above or below average empowering you with information of what works and what does not.

Email Marketing Service

The campaign snapshot lets you see how your subscribers are interacting with your campaign from the moment it's sent. From this top level you can zoom into any level of detail on each aspect of your results.

Email Marketing Service

The Recipient Activity Report lets you delve deeper into exactly what you recipients are doing with you email, who has opened it, who has clicked, who has forward it, unsubscribed or marked it as spam.

Email Marketing Service

The Link Activity Report makes it easy to see which parts of your campaign your subscribers are interested in. You can drill down to see which subscribers clicked a specific link, and easily export that data out of your account for use elsewhere.

Email Marketing Service

By comparing stats like opens, clicks, bounces, unsubscribes and even spam complaints across multiple campaigns, you can quickly see what content your subscribers find relevant, and just as importantly, what they don't.

List Management

You can create any number of lists, each with varying degrees of segmentation. And don't worry, unsubscribes and list cleaning are automatic. You won't inadvertently email someone twice, or someone who's opted out.

We can even help you grow your lists automatically by creating a subscribe page or adding a form to your website or Facebook page.

All in all, the possibilities are endless!

Request A Demo

If you'd like to keep your contacts engaged and take advantage of the features above, drop us a line and we'll set up a demo account for you to try out. Or if you need more information about the features, check out the Blue Beetle Email Marketing website.

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