Marketing for hospitality, real estate & premium brands
Paid search, social media, content and email for hotels, restaurants, property and premium brands. For websites we build, and for others by application.
Marketing for the brands we build for
We're a Dubai web agency that also runs the marketing for some of the hotels, restaurant groups, developers and premium brands we build for: paid campaigns, social media, content and email, in the UAE, Saudi Arabia and beyond.
We keep to sectors we know. A hotel wants bookings through its own website, a developer wants viewings from buyers who can afford the unit, and a premium brand wants customers who'll pay for the quality. We've built websites for all three since 2004, so we know where a campaign's leads land and what happens to them next.
For websites we build, marketing is the natural next step after launch. If we didn't build yours, we take it on by application, after a short look at the site and your accounts.
Marketing and SEO & AI search visibility work side by side. SEO gets you found when people search Google or ask an AI assistant; marketing reaches them through ads, social and email, often before they search at all. Most clients do both, with the same team, the same tracking and one monthly report.
What's included
Paid search & social
Google Ads and Meta campaigns. Tracking goes in first, so we're not guessing which ads bring bookings and enquiries.
Social media
Plans, posts and paid social for Instagram, Facebook and LinkedIn, written and designed in your brand's voice.
Content
Articles, guides and landing page copy written around what your guests and buyers search for.
Campaign landing pages
Pages for launches, offers and events, built on your own website so the campaign and the site look like one brand.
Email & CRM
Newsletters and automated emails in HubSpot or Zoho, connected to the CRM your sales or reservations team uses.
Reporting
A monthly report on spend, enquiries and bookings by channel, and what we'll change next month.
How it works
Review
We look at your website, ad accounts, analytics and social channels, and agree on what counts as a result.
Plan
A plan by channel and month, with the ad budget for each and the hours our team needs.
Launch
We set up tracking, build the landing pages and creative, and start the campaigns.
Report & adjust
A monthly report, and calls whenever you need them. Budget moves to what's working, and we stop what isn't.
This is the Optimise phase of Sixth Sense™, our way of working from discovery to launch and beyond.
Who does the work
Your account is run by our in-house marketing team.
Our marketing lead sets the strategy and runs the ads and SEO.
Our content writer writes the articles and landing page copy, and builds the monthly reports.
Our designers make the social and ad creative, and you have one point of contact for everything.
If a campaign needs a new landing page or a tracking fix, our web team does it in-house, so nothing gets handed to another agency.
If we didn't build your website
We take on a small number of marketing clients whose websites we didn't build, by application.
It starts with a short call and a look at your website, ad accounts and analytics. We're checking two things: that we can track results properly on your current site, and that your brand sits in a sector we know.
If both check out, we'll send a proposal. And if the site itself is holding the campaigns back, we'll tell you, and Website design & build is the place to start.
Featured work
What clients say
Mustafa Tubaileh
Operations Manager
Companies Creating Change (C3)
Todd Carson
Managing Partner
Dubai Kennels & Cattery (DKC) and DKC Veterinary Clinic
Questions we're often asked
Something we haven’t covered? Ask us on a discovery call.
Blue Beetle runs paid search and social campaigns, social media, content, email and campaign landing pages for hospitality, real estate and premium brands, mostly in the UAE and Saudi Arabia. The work is done in-house by our marketing team, alongside the team that designs and builds our clients' websites. Most marketing clients also use our SEO and AI search work.
Hospitality, real estate and premium brands. For Shaza Hotels, we built the group's website and look after its SEO. For Kerzner International, we ran a lead generation campaign for The Royal Atlantis Residences. For Dubai Kennels & Cattery, we've looked after the website and social media for more than 15 years. We stay in sectors we know because a campaign works better when we understand how the business sells.
Yes, restaurants are part of our hospitality work. We've run marketing for Mandarin Oriental, Waldorf Astoria Kuwait, Hampstead Bakery & Cafe, Pizzaghost and Trouvaille, and designed websites for SWOT Hospitality's restaurants and FoodFund International's brands. Our own digital menu, Redro, is used by restaurants across the Gulf. For a restaurant, marketing usually means social media, paid social for offers and events, and Google Ads that send people to book a table.
Yes. For hotels and hospitality groups, we plan, design and publish posts, and run paid social to promote offers and direct bookings. We track bookings back to the campaign that drove them, through Google Analytics and the hotel's booking engine.
Mostly. Marketing is usually the next step after we build a site. We also take on a small number of brands whose websites we didn't build, by application, after checking that we can track results on their site and that the brand fits. Two Feet Four Paws, a veterinary practice, is one: we run their SEO and paid ads on a site we didn't build.
Every month you get a report on spend, clicks, enquiries and bookings by channel, taken from Google Analytics and your CRM or booking engine, with what we'll change next month. We go through it with you on a call. We focus on enquiries and bookings, because those are what pay for the work.
Every retainer is scoped to the client, so there are no fixed packages. Retainers usually start from AED 8,000 a month (about USD 2,200), depending on the channels and how much content and creative we produce. Ad spend is paid separately, straight to Google and Meta. The fee is agreed in the proposal.
You do. We set up or work inside your Google Ads, Meta and analytics accounts with our own access, so the accounts, the data and the history stay with you if we ever stop working together.
Yes. We run Arabic ads, social posts and right-to-left landing pages. Our writers work in English, and we work with professional translators for Arabic copy.
They're run by the same team and share the same tracking and monthly report. SEO and AI search work gets you found when people search Google or ask ChatGPT, Claude, Gemini or Perplexity. Marketing reaches people through ads, social and email, often before they've started searching. Content written for one usually serves both.
Tell us what you need to fill
Rooms, tables, viewings or a sales pipeline. Book a discovery call and we'll talk through where marketing would make the most difference, and whether we're the right team for it.