Custom web design & development for real estate, hospitality & premium brands
A small, senior-led team in Dubai since 2004. Every site we build is structured so people, search engines and AI assistants understand it, and connected to the systems behind your business.
Websites that look good & work properly
People judge a business by its homepage. If it doesn't make them cock their head and think "that looks good", you're on the back foot. So we design around your content and build every site from scratch, in-house.
Website design & build
New websites and redesigns, designed around your content and built mostly on Webflow.
Complex builds & web apps
Multi-brand sites, CRM and booking integrations, and web apps like our own, Redro.
SEO & AI search visibility
Getting found in Google, and in the answers ChatGPT, Claude, Gemini and Perplexity give.
Marketing
Paid search, social, content and email for the hotels, developers and premium brands we build for.
The big decisions come first
Every website we build runs through Sixth Sense™. You shape the plan and the design with us, and sign off each step before we move on, so the expensive decisions get made while they’re still cheap to change.
It’s how we built the websites for Rove Hotels, Select Group and Ali & Sons. Rove is still with us more than 10 years later.
Featured work
In our clients' words
Read a few and you'll spot a pattern: people mention the finished site and then how quickly we got back to them.
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Nour El Baradie
Executive Secretary to the CEO
Sky Innovo Developments
Todd Carson
Managing Partner
Dubai Kennels & Cattery (DKC) and DKC Veterinary Clinic
Girlyn Buenavides
Digital Marketing - Senior Officer
Merex
Kevin Cavaco
Director, Marketing
Select Group
Siobhan Liddle
Business Development & Marketing Manager
AAID
Razan Dozom
Marketing & Business Development Manager
Cloud Spaces
Miguel Angel Rojas Ruiz
Senior Manager, Marketing & Communications
Rove Hotels
Rob Gulliver
Consultant
The First Group
Hershna Langworth
Director Global E-commerce
Kerzner International
Ali Ozbay
Corporate Director of Marketing & Communications
Shaza Hotels
Caroline Rowe
Director of Marketing & Communications
Media One Hotel
Benali Sari
Marketing Manager
Mysk Al Mouj
Dr. Lateefa Al-Kharafi
Board Certified Orthodontist
SpecialSmiles
Sarah Chatta
Senior Associate
ESG
Hannah Naji
Marketing Director
Roya International Hospitality & Leisure Consultants LLC
Who we work with
Mostly 4 kinds of client, in the UAE, Saudi Arabia and anywhere within 3 or 4 hours of Dubai time.
Real estate & property
Developers, investment firms and consultancies with projects to launch and buyers to impress.
Hospitality & leisure
Hotel groups, restaurant groups and destinations, where the website has to sell rooms, tables and days out.
Corporate & holding groups
Groups with several companies or brands to present in one place, often in English and Arabic.
Premium brands
Businesses outside those sectors that care about quality, and want their website to show it.
If that sounds like you, we'd enjoy hearing what you're working on.
Worth doing properly
We're for people who care how their business looks and reads online, and would rather get it right than get it fast.
Expect opinions. We'll ask plenty of questions, tell you what we think, and lead the way on the things we know best.
It takes a little longer and costs a little more. We think it's worth it, and we work best with clients who feel the same.
What happens when you get in touch
It starts with a call, and nothing's signed until you've seen a proposal.
Book a discovery call
A video call about what you need, who it's for and when. A rough idea is enough to start.
We map the opportunity
After the call, we send a summary of what you need, the main challenges and how we’d approach them, with a ballpark budget and timeline.
You clarify, we propose
We ask a few follow-up questions to check we’ve got it right. Then we write the proposal, with the scope and the fee.
We get started
Once it's signed, we book the kickoff and start with Discover, the first phase of Sixth Sense™.
Questions we're often asked
Something we haven’t covered? Ask us on a discovery call.
Blue Beetle is a Dubai agency and a UAE-registered company (Blue Beetle Digital FZ-LLC). The team has worked remotely since giving up its office during COVID, and works with clients within 3 or 4 hours of Dubai time: the Gulf, most of Africa and Europe, and the Indian Ocean islands.
Blue Beetle is a web design and development agency, founded in Dubai in 2004 by Mark Hirst. It designs and builds custom websites and website systems for real estate, hospitality, corporate groups and premium brands in the UAE, Saudi Arabia and beyond, mostly on Webflow. Most of its work is custom website design and build and complex builds, integrations and web apps. It also built and runs Redro, a digital menu platform used by restaurants across the Gulf.
No. A template fixes the layout first, so your content has to be cut down or stretched to fit it. We start with your content and structure, then design every page around them. Your site ends up saying what you need it to say, in the order your visitors need to hear it.
Yes. We're based in Dubai and work with clients across the Gulf, Africa, Europe and the Indian Ocean, including Saudi Arabia and Egypt.
Most projects take 10 to 16 weeks from discovery to launch. The biggest variable is content: the sooner it's ready, the sooner we launch. When there's a hard deadline, we plan around it. We rebuilt Sky Innovo's site in under a month for a project launch.
Most of the websites we design and build cost between AED 75,000 and AED 150,000 (roughly USD 20,000 to 40,000). Where yours lands depends on the number of page types, how much content we're writing or moving, languages and integrations. The fee is agreed in our proposal, so you know the full cost before work starts. If there are too many unknowns for a single fee, the proposal gives a range, and a paid discovery phase narrows it to one fee before the build. Platforms with several brands or heavy integrations are complex builds, which usually start from AED 160,000.
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