Customers
Marketing Flywheel

Inbound Marketing

Organic inbound marketing is digital marketing. It’s the process of attracting, engaging and delighting customers by delivering value.

Let's Talk
Attract More Leads

Attract More Leads

Convert More Customers

Convert More Customers

Increased Sales & Revenue

Increase Sales & Revenue

The Inbound Methodology

Strangers
Visitors
Leads
Customers
Promotors
Attract
Blog
Keywords
Social Publishing

The first phase is about turning a stranger to your business into a visitor. You do this by attracting prospects to your website by answering the questions they are asking online, specifically with blogging and SEO.

Convert
Forms
Calls-to-action
Landing Pages

Once the visitor is on your website, we make sure you’re offering multiple places to convert. We do this by employing clear call-to-actions, landing pages, and forms strategically placed across your website.

Close
CRM
Emails
Workflows

At this point, the contact has given you some of their information and is ready to be nurtured through the buyer’s journey. Here we make use of marketing automation tools such as workflows and email marketing.

Delight
Surveys
Smart Content
Social Monitoring

At this point, the contact has given you some of their information and is ready to be nurtured through the buyer’s journey. Here we make use of marketing automation tools such as workflows and email marketing.

Let's Talk

Effectively Marketing Your Business is Overwhelming and You Can't do it all Alone.

We provide a variety of marketing solutions that can help your business succeed.

Content Marketing
Content Marketing
Email Marketing
Email Marketing
Marketing Automation
Marketing Automation
Story Brand Messaging
Story Brand Messaging
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO)
Hubspot Integration & Management
Hubspot Integration & Management
Blogging
Blogging
Landing Pages
Landing Pages
Social Media
Social Media
We are
&
certified
Let's Talk

The Inbound Process

Phase 1 - Building Your Inbound Foundation

The first phase of your inbound marketing plan is setting the foundation for your long-term goals. This part of the process will be happening “behind the scenes” as you’re getting started.

Buyer Personas

Buyer Personas

The first order of business in inbound marketing is to define your ideal buyer profiles, known as your personas. Typically this is 2-3 profiles that will determine your goals, your strategy, and your messaging from here on.

Situational Analysis

Situational Analysis

Before you can set goals or determine the quick wins for content, it’s important to take a snapshot in your marketing performance to date. This involves completing a content audit, competitor analysis, website audit, and keyword research.

Goal Setting

Goal Setting

The objectives you set are what will keep you, your sales team, your whole company and Team BB (us) aligned and help everyone work together as one. All decisions, inbound efforts and deliverables will be aligned to help reach these goals.

Strategy Building

Strategy Building

Once we know the people you need to reach, the benchmarks and resources available to use, and the targets you need to hit – it's time to outline your content strategy. We're talking about outlining the first offers and blog posts you plan to produce for your audience.

Phase 2 - Launch, Report, Iterate, Repeat

Now that your foundation is in place and your content is in the queue, it’s time to launch and bring in the leads. Results will be closely monitored and used to inform strategy revisions.

Conversion Assets

Conversion Assets

You've got to give to get. We’ll help you make sure you’re offering the right resources to your target market.

Blogging

Blogging

Content is king. We’ll make sure you stay at the forefront of content creation and continuously build your SEO.

Social Media

Social Media

Having an active social presence helps increase followers, drive traffic to your website, and ultimately – drive more leads.

Email Marketing

Email Marketing

Email isn’t dead. It’s still one of the most powerful tools you can have in your digital marketing strategy.

Let's Talk

How it works

1

Become a Partner

Join forces with Blue Beetle. We’ll help you discover a marketing strategy that’s right for you.

2

Create a Plan

Based on your goals, we will design a plan, help you manage your marketing and position your company for success.

3

Grow Your Business

Your business will capture more leads, improve processes and see a return on its marketing investment.

Let's Talk