The first phase of your inbound marketing plan is setting the foundation for your long-term goals. This part of the process will be happening “behind the scenes” as you’re getting started.
The first order of business in inbound marketing is to define your ideal buyer profiles, known as your personas. Typically this is 2-3 profiles that will determine your goals, your strategy, and your messaging from here on.
Before you can set goals or determine the quick wins for content, it’s important to take a snapshot in your marketing performance to date. This involves completing a content audit, competitor analysis, website audit, and keyword research.
The objectives you set are what will keep you, your sales team, your whole company and Team BB (us) aligned and help everyone work together as one. All decisions, inbound efforts and deliverables will be aligned to help reach these goals.
Once we know the people you need to reach, the benchmarks and resources available to use, and the targets you need to hit – it's time to outline your content strategy. We're talking about outlining the first offers and blog posts you plan to produce for your audience.
Now that your foundation is in place and your content is in the queue, it’s time to launch and bring in the leads. Results will be closely monitored and used to inform strategy revisions.
You've got to give to get. We’ll help you make sure you’re offering the right resources to your target market.
Content is king. We’ll make sure you stay at the forefront of content creation and continuously build your SEO.
Having an active social presence helps increase followers, drive traffic to your website, and ultimately – drive more leads.
Email isn’t dead. It’s still one of the most powerful tools you can have in your digital marketing strategy.
Join forces with Blue Beetle. We’ll help you discover a marketing strategy that’s right for you.
Based on your goals, we will design a plan, help you manage your marketing and position your company for success.
Your business will capture more leads, improve processes and see a return on its marketing investment.