We're Blue Beetle, and we help companies increase their presence on search engines such as Google, Bing and Yahoo to drive quality traffic and growth for their business.
Pay Per Click (PPC) advertising which is sometimes called Google AdWords are the sponsored ad placements that appear at the top of the search engine result pages. As the name suggests, companies pay every time someone clicks on their advertisement.
Our PPC services
We provide PPC account management services. This means we will set-up and provide on-going monitoring and maintenance of your PPC campaigns to ensure they are optimised, and that they help you to meet your business goals or objectives. All of our clients are provided with an experienced account manager who will provide you with monthly reports and updates so that you can monitor your progress.
These are a few of the PPC services that we provide.
Initially we will work with you to understand your business and requirements. This will include finding out who your customers are, who your competitors are, what products and services you provide etc. Knowing your business and your market will help us to do a better job of advertising your company.
Off the back of the market research we would perform keyword research to develop a list of keywords that we believe your potential customers searching for to use your products or services.
Account Campaign Creation
We can set-up and create PPC campaigns from scratch, using the data we gather to make informed decisions to optimise your campaign.
Landing Page Optimisation
While the PPC ad placements in search engines are important, the landing pages that users visit once they’ve clicked on an ad also play an equally crucial role. Landing pages need to make sure that they provide an experience that matches up to what the user is looking for. This can mean making changes to copy on the website, using trust signals to demonstrate that the website is trustworthy, or improving the loading speed of pages to reduce the chances of users clicking back to the search results. We can help you to optimise your landing pages to help you run an effective campaign.
Once your ads are live the work doesn’t stop there. We create multiple ads and continuously change the copy used in each. We test them against each other to find the ad that is best at attracting clicks from the search engine to your website. Once we’ve found a winner, we start this process again, testing it against new text ads to see if we can improve it further. It’s a continuous process.
Targeted keywords are important for a PPC campaign to be successful in driving incremental growth for your business. We monitor the keyword data to assess the performance of each keyword that we bid on. If a keyword isn’t performing well we will reduce our bids on it, or stop bidding on it completely. If we find a keyword that is performing really well, we’ll increase your bids or find more similar keywords to increase the amount of high-quality traffic to your site which will help you grow your business.