Services · Build
Complex websites, integrations & web apps
For groups with several brands or properties, sites that connect to your CRM or booking engine, and products people log into. Planned around your systems, built on the platform that fits.
For websites with more moving parts
Some websites are really several systems wearing one design. We're a Dubai web agency, and this is the work we do when that's the job, for real estate, hospitality, corporate groups and premium brands in the UAE, Saudi Arabia and beyond.
A developer with a dozen projects, each with its own brand. A hotel group whose properties all sit on one site and book through one engine. A sales team that wants every enquiry in the CRM, with its source attached.
We map the content, the systems and who updates what before anything is designed. Then we build on the platform that fits: Webflow for most projects, WordPress or Strapi when the project needs them.
We've looked after Rove Hotels' platform for over 10 years as it grew past 12 hotels. And we built Redro, our own digital menu platform, now used by restaurants across the Gulf.
If your project has fewer moving parts, start with Website design & build.
What we build
Platforms for several brands or properties
One CMS and one design system behind every brand, hotel or development, with each one keeping its own look.
CRM, booking & third-party integrations
Salesforce, HubSpot, Zoho, Pipedrive, Odoo, booking engines and property listings, all tested before launch.
Arabic & multilingual websites
English and Arabic with proper right-to-left layouts, a separate URL for each language, and SEO set up in both.
Component systems for marketing teams
A library of approved blocks your team uses to build new pages, campaigns and venue launches without a developer.
Web apps & portals
Portals, dashboards and products people log into. Usually built headless on Strapi, after a longer discovery phase.
Migrations
From WordPress or an old CMS to Webflow, with every URL mapped and redirected (including the ones you forgot existed), so you keep your search rankings.
How we work
Every website we build runs through Sixth Sense™. Discover, Plan, Design, Develop and Deploy are the build; Optimise is the work after launch, if you want it.
On complex builds, Discover and Plan carry more weight. That's where we agree the content model, the integrations and what happens when a connected system is down. When there are too many unknowns to fix a price, we run discovery as a paid phase first, and you keep everything it produces.
Featured work
What clients say
Matt Jennison
Commercial Director
Biz Group
Hershna Langworth
Director Global E-commerce
Kerzner International
After launch
Every site we deliver comes with Site Care. We monitor its health, look after the platform account, SSL and domain, and we're your first call if something breaks.
Complex sites change often, so a maintenance plan usually makes sense. Plans give you 1 to 16 development hours a month, and unused hours roll forward.
Once the site is live, the next job is getting it found. That's where SEO & AI search visibility and Marketing come in.
Questions we're often asked
Something we haven’t covered? Ask us on a discovery call.
Complex builds usually start from AED 160,000 (about USD 45,000). Where yours lands depends on the number of brands or properties, the integrations, languages and how much content we're moving. Our proposal gives you a fixed fee. If there are too many unknowns for that, it gives a range, and a paid discovery phase narrows it to a single fee before the build starts.
Yes. We've connected websites to Salesforce, HubSpot, Zoho, Pipedrive and Odoo, to hotel booking engines like SynXis and TravelClick, and to coworking software and live Redro menus. For real estate brokers, we've pulled in property feeds from several listing channels. We check what your system allows early on, because that decides how the connection works. Every integration is tested before launch.
Yes, and it's often the better option. One CMS and one design system cost less to run than separate sites, while each brand keeps its own look. Rove Hotels runs 12+ hotels this way. Select Group gives every development its own branded page.
Yes. We build English and Arabic sites with proper right-to-left layouts and SEO in both languages, including Ali & Sons and Adeera, Saudi Arabia's national hotel management company. On Webflow, each extra language is a small monthly add-on that Webflow bills you directly. We usually work from your finished translations, and can arrange translation if you need it.
Webflow is our default because it's fast and your team can run it without a developer. We use WordPress when a project depends on its plugins or your existing setup. Strapi is for web apps and heavy integrations, where the front end and the content need to be separate. We explain the choice in the proposal.
We list every URL on the old site, decide where each one goes, and set up the redirects before launch. Page titles, descriptions and structured data move across too. After launch we watch Search Console for errors and fix them.
Yes, when a project needs one. We built Redro, our own digital menu platform, and the Atlantis Pre-Arrivals portal for Kerzner International. Most of our work is websites, so if your project needs a dedicated product team, we'll tell you.
Most take 3 to 4 months from discovery to launch. Larger platforms and web apps can take 6 months to a year. We set the timeline in the proposal and plan around any launch dates you're working to.
Yes, usually as part of a wider website project. We've built online stores on Shopify, Magento and WooCommerce. Tell us what you sell and how you fulfil orders, and we'll recommend the platform that fits.
Planning a complex build or a web app?
Tell us what the site needs to connect to and who'll run it. A rough list is plenty to start with. We'll tell you on the call whether we're the right fit, and what it would take.