The Sixth Sense™ Framework
Sixth Sense™ is the 6-phase process behind every website we build. What happens in each phase, what you get, how long it takes and what we'll need from you.
Sixth Sense™ in brief
This is how we design and build websites at Blue Beetle, a Dubai web agency working with real estate, hospitality, corporate groups and premium brands in the UAE, Saudi Arabia and beyond. Every website runs through the same phases: Discover, Plan, Design, Develop, Deploy and Optimise.
The first 5 are the build. Optimise is the work after launch, SEO & AI search visibility and marketing, and it's a separate engagement you can add when you're ready.
Discover, Plan and Design are where we work most closely with you, with workshops, reviews and approvals at each step. Once the design is approved, we build the site and launch it, with much less back-and-forth. Each phase ends with your sign-off before the next one starts, so the scope, the timeline and the fee stay where we agreed them.
Most websites take 10 to 16 weeks from discovery to launch. Complex builds take 3 to 4 months, and larger platforms longer.
Discover
Shaped together · usually 1 to 2 weeks
Before the kick-off workshop, we gather everything you already have: analytics, current copy, brand guidelines, marketing material, photos and video. Then we go through your goals, your audiences, your competitors and the systems the site has to connect to. It ends with a short brief we both sign off.
We need from you: access to your analytics and current site, and everything you already have: brand guidelines, copy, marketing material, photos and video.
- Kick-off workshop
- Content & data collection
- Competitor review
- Technical requirements
Plan
Shaped together · usually 2 to 3 weeks
We audit what you've given us against what the new site needs, then map the sitemap and main journeys and wireframe the main page types, so you can judge the structure before there's any design to look at. (Moving a box on a wireframe takes minutes. Moving it on a finished design takes a lot longer.)
We need from you: combined feedback from your team on each round, and your content under way.
- Content audit
- Sitemap
- User journeys
- Wireframes
Design
Shaped together · usually 3 to 4 weeks
We design the key pages in Figma for desktop and mobile, then carry the approved look across every page type. This is the big sign-off: once the design is approved, we build exactly that.
We need from you: feedback within the agreed rounds (up to 3), and your photography and video.
- UI design in Figma
- Desktop & mobile
- Design system
- Prototypes
Develop
Built by us · usually 3 to 5 weeks
We build the site from scratch, set up the CMS around how your team works, connect your CRM, booking engine and forms, and add your content. You review it all on a staging link.
- Custom build
- CMS setup
- Integrations
- Content population
Deploy
Built by us · usually 1 to 2 weeks
We test on browsers and devices, check speed, set up redirects from your old URLs, then launch and train your team to run the CMS. Every site comes with a warranty and Site Care.
- Testing & QA
- Redirects & on-page SEO
- Go-live
- CMS training
Optimise
After launch · a separate engagement
Once the site is live, the next job is getting it found and bringing in enquiries. That's SEO & AI search visibility and Marketing, agreed in its own proposal when you're ready. Both start from everything we gathered in Discover, so you're not asked for it twice. You get a monthly report, and a call with whoever owns the results.
- SEO & AI search
- Marketing
- Monthly reporting
What the fee covers
The build: Discover, Plan, Design, Develop and Deploy. The fee for all 5 is agreed in our proposal.
After launch: SEO & AI search visibility and marketing (the Optimise phase) are separate, each agreed in its own proposal. Every site comes with Site Care, and you can add a maintenance plan for regular changes.
Starting with discovery and design: on bigger projects, where the scope is hard to pin down, we price Discover, Plan and Design as a paid first phase. You keep the brief, sitemap, wireframes and designs. We then quote the build, or you can take the designs to another team to build it.
Sixth Sense™ on real projects
.jpg)
Explore more of our work
What clients say
Miguel Angel Rojas Ruiz
Senior Manager, Marketing & Communications
Rove Hotels
Anastasia Kuzmenko
Director of Brand Marketing & Communications
IEC Telecom
Questions we're often asked
Something we haven’t covered? Ask us on a discovery call.
Sixth Sense™ is Blue Beetle's 6-phase process for designing and building websites: Discover, Plan, Design, Develop, Deploy and Optimise. Discover, Plan and Design are the collaborative part, with workshops, reviews and approvals. Once the design is approved, we build the site and launch it. Each phase ends with the client's sign-off before the next one starts. Optimise covers SEO, AI search visibility and marketing after launch, and is a separate engagement.
Most websites take 10 to 16 weeks from discovery to launch. Complex builds with several brands, integrations or languages take 3 to 4 months, and large platforms and web apps can take 6 months to a year. Content is the biggest variable: the sooner it's ready, the sooner we launch. When there's a hard deadline, we plan around it. We rebuilt Sky Innovo's website in under a month for a project launch.
Everything you already have, at the start: analytics, copy, brand guidelines, marketing material, photos and video. After that, most of your team's time goes into the first 3 phases: a kick-off with the people who'll sign off the site, then reviews and approvals of the sitemap, wireframes and designs. We also need one person who collects your team's feedback, and access to your current site, domain and any systems we're connecting, such as your CRM or booking engine. Projects run on time when feedback comes back within the agreed window.
Most of the websites we design and build cost between AED 75,000 and AED 150,000 (roughly USD 20,000 to 40,000), and complex builds usually start from AED 160,000 (about USD 45,000). The fee is agreed in our proposal, before any work starts. If the scope is too uncertain for a single fee, the proposal gives a range, and we price Discover, Plan and Design as a first phase. Once the design is approved, we quote the build as a single fee.
Yes. On bigger projects, where the scope is hard to pin down at the start, we price Discover, Plan and Design as a paid first phase. You get the brief, the sitemap, the wireframes and the approved designs, and they're yours. We then quote for the build, or you can take the designs to another team to build.
No. The build covers Discover to Deploy. Optimise is a separate engagement after launch, for SEO, AI search visibility and marketing, agreed in its own proposal when you're ready. Every site we deliver comes with Site Care, our support for the site's health, platform account, SSL and domain, and you can add a maintenance plan for new pages and regular changes.
Up to 3 rounds of feedback on the design, set out in the proposal. Wireframes are approved in the Plan phase first, so design feedback is about the look and the detail, not the structure. Changes after the design is signed off are quoted separately.
Yes. We plan the phases backwards from your date and agree quicker turnarounds on approvals with you, rather than overlapping the phases. We set the timeline in the proposal, so you know before you sign whether the date works for the scope.
Talk us through your project
Book a discovery call and we'll tell you how the phases would run for your project, roughly how long it would take, and whether we're the right team for it.