The Sixth Sense™ Framework
A psychology-driven process for building websites that connect and convert.
Sixth Sense™ is our signature six-phase approach to creating high-performance digital experiences. Rooted in UX, human behaviour, and strategic design, it helps brands move from clarity to conversion — one intentional step at a time.
What is Sixth Sense™?
It’s Blue Beetle’s proprietary methodology — a 6-phase framework for building websites that are as strategic as they are beautiful.
Each phase is designed to align user psychology, brand storytelling, and conversion science into a single cohesive experience.
Why it Matters
Most websites fail not because they look bad, but because they don’t speak to the right people, at the right time, in the right way.
Sixth Sense™ fixes that — by putting strategy before styling and human behaviour at the heart of every interaction.
What Makes Our Approach Different
It’s one thing to follow a process — it’s another to follow one that’s rooted in how people actually think, decide, and act online.
Sixth Sense™ is grounded in real user psychology, strategic UX, and behavioural design — not guesswork or aesthetics alone.
Every decision is made with purpose: from how content flows to how emotions are triggered, expectations are met, and attention is guided.
And it doesn’t stop at launch — we build in testing, iteration, and optimisation, so your site keeps working long after it goes live.
Oh, and you don’t need the full 6 — we offer each stage as a standalone service if you’ve already begun.
Want to see how Sixth Sense™ could transform your website?
Let’s walk you through how the framework aligns strategy, design, and performance — so your site actually works.
The Six Phases of Sixth Sense™
Every project follows this structured framework — designed to align user psychology, business goals, and performance outcomes from start to finish.
Discover
Understand your audience, brand, and objectives.
We kick off with research and stakeholder alignment to identify what matters most — emotionally and strategically. From interviews and analytics to industry context, we map the insight that will shape every decision.
- Workshops
- Competitor Analysis
- Market Research
- Customer Surveys
- Target Personas
- User Stories
- Jobs to be Done
- Product Backlog
Plan
Structure your content and strategy for performance.
Using what we’ve uncovered, we architect the experience: from sitemap and content priorities to user journeys and messaging. This is where ideas become a real plan.
- Site-mapping
- Content Audit
- Information Architecture
- Process Flows
- User Journeys
- Wireframing
- User Testing
- UX/UI
Design
Create intuitive, beautiful, and persuasive interfaces.
We turn strategy into interaction. Our designs blend UX psychology with brand storytelling to craft experiences that are both stunning and effective — on every device.
- UX/UI Design
- Usability
- Brand Adherence
- Mood-boards
- Design Systems
- Mockups
- Prototyping
- Typography
- Graphics
- Photography
- Video
- Animation
Develop
Bring your site to life across every screen.
Whether in Webflow, WordPress, or headless CMS, we build with clarity, speed, and scalability. Accessibility, performance, and future-proof structure come standard.
- Software Development
- Front-end Scripting
- Back-end Programming
- CMS Integrations
- API Integrations
- Usability Testing
- Security
- Authentication
- Webflow
- WordPress
- Headless CMS
- Shopify
- Magento
Deploy
Launch with polish, precision, and confidence.
This is go-live done right. We test, optimise, and train your team, ensuring every pixel and click is ready to perform across platforms and devices.
- Content Population
- Onsite SEO
- Testing
- Quality Assurance
- Check-lists
- Go-live
- Hosting
- Backups
- CMS Training
Optimise
Turn your site into a growth engine.
After launch, we help your site evolve. From conversion optimisation and SEO to A/B testing and automation, this is where insight becomes long-term impact.
- SEO
- PPC / AdWords
- CRM
- CRO
- Data & Analytics
- A/B Testing
- Heat-maps
- Content Marketing
- Email Marketing
- Social Media
- Maintenance & Performance
- Sales & Marketing Automation
- HubSpot
- Zoho
- Automation
- AI
The Click-to-Customer Journey
Before we design anything, we map everything.
This visual journey shows the key stages a customer moves through — from first click to long-term loyalty.
It’s how we identify moments that matter and build digital experiences around them.
Because great websites don’t just look good — they lead somewhere.
Standing out starts here.
Your next customer is one of billions online — and they won’t stumble across your site by chance. Attention must be earned.
That means sharp positioning, unified messaging, and a strategy built to attract the right people at the right moment.
A great website doesn’t just look good — it gets found.
You’ve got seconds to make it count.
Your visitors are searching, comparing, and clicking at speed — scanning for relevance, clarity, and trust.
If your site doesn’t connect fast, they’ll bounce. Likely to a competitor who does.
One shot. One impression.
Most users decide whether to stay or leave in under three seconds.
That makes your homepage not just the front door — but your best chance to engage, impress, and convert.
Stop the scroll. Earn attention. Make it count.
Visibility and design must work in sync.
A stunning website no one sees is wasted potential.
But high traffic with poor UX leads to just as much lost opportunity.
That's why we align strategy, design, and performance — so you’re seen and remembered.
Diagnose before you prescribe.
No two businesses are the same — so we don’t treat them that way.
Before we suggest anything, we listen. We ask questions. We learn your goals, your challenges, your audience, and what success looks like to you.
Because effective digital strategy starts with empathy.
Solutions shaped around you.
What we recommend depends entirely on what you need:
- A new website, app, or digital experience
- A growth-ready marketing or ad strategy
- A CRM and automation engine that scales
- A strategic advisor to guide and challenge
- Or a blend of all the above
Whatever it is, it will be tailored — never templated.
We’re not here to just say yes.
If you’re after a cheap, order-taking vendor, you’ll find plenty — and most will cost less.
But if you're looking for a long-term partner — someone who’ll challenge your assumptions, sharpen your direction, and help you grow with purpose...
What’s Built Into the Sixth Sense™ Framework
Behavioural Design
We design for attention, motivation, and cognitive flow — every page guides the user intentionally.
Conversion Strategy
Wireframes, content, and CTAs are built to convert, not just inform or impress.
Emotional Resonance
We align your brand’s personality with what your audience needs to feel, not just see.
Scalable Structure
The site is built for future-proofing: growth, iteration, and content expansion are all baked in.
SEO & Performance Optimisation
Technical structure, loading speed, accessibility, and search visibility — handled.
Post-Launch Momentum
We don’t disappear at go-live — testing, CRO, and continuous improvement are part of the plan.
We don’t guess. We plan, test, and adapt — so you launch with clarity and grow with confidence.
Curious what this could look like for your brand?
We’ll walk you through the framework and show how it fits your goals.