SEO & AI search optimisation
Get found when your buyers search Google or ask ChatGPT, Claude, Gemini and Perplexity who to call. For websites we build, and for others by application.
Getting found in Google & AI answers
We're a Dubai web agency, and we help real estate, hospitality, corporate groups and premium brands in the UAE, Saudi Arabia and beyond get found in Google and in AI answers.
More buyers now ask an AI assistant for a shortlist before they click a single Google result. We noticed it on our own site first: ChatGPT has sent us 19 discovery call enquiries since mid-2025. The assistant builds that shortlist from what your website says about you and what other trusted sites say about you.
So the work happens in both places. On your site: structure, schema and pages that answer the questions buyers actually ask. Off it: the directories, review profiles and articles that AI assistants lean on.
For websites we build, this is the natural next step after launch. If we didn't build yours, we start with a paid AI visibility audit, because we need to know a site properly before we commit to improving it.
What's included
AI visibility audit
Where you appear in Google, ChatGPT, Claude and Gemini for the questions buyers ask, and what's holding you back.
Site structure & schema
Clear titles, headings and structured data, so search engines and AI assistants know who you are and what you do.
Content that answers questions
Service, sector and FAQ pages written around what buyers ask, with answers short enough for an assistant to quote.
Mentions on trusted sites
Directory listings, review profiles and articles kept accurate, because AI assistants believe what they read there (old phone numbers included).
Technical SEO
Speed, indexing, redirects and Search Console errors, checked every month and fixed before they cost you rankings.
Tracking & reporting
Monthly tracking of your AI mentions, plus rankings and the enquiries each channel sends.
How it works
Audit
We check where you appear today, across Google and the main AI assistants, and record a baseline.
Plan
A prioritised list of fixes and content, agreed with you, with the hours each part needs.
Fix & publish
We make the changes on your site and work on how other sites describe you.
Track
A monthly report on rankings, AI mentions and enquiries, and the priorities for the month ahead.
This is the Optimise phase of Sixth Sense™, our way of working from discovery to launch and beyond.
If we didn't build your website
We take on a small number of sites we didn't build, by application.
It starts with a short call and a look at the site. If it's a fit, the AI visibility audit comes next. It shows what's possible on your current platform before any monthly work starts, which matters because results depend on the site and on being able to change it.
And if the site itself is what's holding you back, we'll tell you. Sometimes a rebuild is the better spend, and then Website design & build is the place to start.
Featured work
What clients say
Benali Sari
Marketing Manager
Mysk Al Mouj
Monica Badra
Founder
Aero NextGen
Questions we're often asked
Something we haven’t covered? Ask us on a discovery call.
AI search optimisation is the work that gets your business named when someone asks ChatGPT, Claude, Gemini, Perplexity or Google's AI Overviews a question. Answer engine optimisation (AEO) means giving clear, direct answers that an assistant can quote. Generative engine optimisation (GEO) means making sure AI assistants understand who you are and find you mentioned on sources they trust. Most of it builds on good SEO, so we do them together.
They draw on what's published about you: your own website, plus directories, review sites, news and articles. They favour businesses that describe themselves clearly and consistently, answer questions directly, and are mentioned by sources they trust. If your website says one thing and your Clutch or Google profile says another, the assistant gives a vaguer answer, or leaves you out.
The audit shows where you appear today for the questions your buyers ask, across Google, ChatGPT, Claude, Gemini and Perplexity, and which competitors appear instead. We review your site's structure, schema and content, and your profiles on the sites AI assistants rely on. You get a prioritised list of fixes and a baseline to measure progress against. It starts from AED 7,500 (about USD 2,000) and usually takes 2 to 3 weeks. The price depends on the size of the site and how many markets and languages it covers.
Sometimes, by application. We start with a short call and a look at the site, and if it's a fit, the AI visibility audit comes next. We're careful here because results depend on the site and on being able to change it. If a rebuild would serve you better, we'll say so.
Changes to titles, structure and schema usually show in Google within a few weeks. AI assistants are slower and less predictable, because they also weigh what other sites say about you. Expect a clear trend within 3 to 6 months. For J1 Beach, we built the website and started SEO before the beach opened, and in the first 3 months after launch, impressions rose 765% and organic clicks 460%. We report every month against the baseline from the audit, so you can see what's moving.
Every month, we track your AI mentions for a fixed set of 15 to 20 queries your buyers would use, across ChatGPT, Claude, Gemini, Perplexity and Google's AI Overviews, and record whether you're named and who's named instead. Alongside that, we report Search Console rankings and, most importantly, the enquiries each channel sends to your CRM.
Yes. Between June 2025 and October 2026, ChatGPT sent 19 discovery call enquiries to our own website. 3 became real opportunities, about the same rate as Google, and one, EatX, became a client.
It starts with the AI visibility audit, from AED 7,500 (about USD 2,000). Ongoing work is a monthly retainer built around what the audit finds, usually from AED 6,000 a month (about USD 1,600), depending on how much content, technical and off-site work the plan needs. The fee is agreed in the proposal.
Yes. We set up Arabic pages with their own URLs, right-to-left layouts, titles and schema, so search engines and AI assistants treat them as proper Arabic pages. Our writers work in English, and we work with professional translators for Arabic content.
Yes. Google still sends most search traffic, and most of what helps AI assistants, like clear structure and direct answers, helps Google rankings too. So we treat them as one piece of work, with technical SEO, Search Console monitoring and content running alongside the AI work. If you also want ads, social and email, that's our marketing work, run by the same team.
Find out where you stand
Start with an AI visibility audit. You'll see how Google and the AI assistants describe you today (it's not always how you'd describe yourself), and what it would take to change that.