Avenue at Etihad Towers is a luxurious shopping destination in Abu Dhabi, United Arab Emirates. When the team at Avenue approached us with the task of creating a marketing website for their mall, we knew we had to deliver a website that would capture the attention of their target audience - affluent shoppers with love for luxury brands and high-end fashion.
We began by conducting market research to understand the preferences and habits of this target persona. We learned that they were highly visually driven and responsive to visually stunning websites showcasing the mall's luxurious nature and the exclusive brands it offers.
With this in mind, we set out to create a website that would meet the needs and preferences of Avenue's target audience. We used high-quality images and videos to showcase the mall's elegant architecture, sophisticated design, and luxury brands. We also included detailed information about the various amenities and services available at Avenue, such as fine dining options and valet parking.
To further engage potential customers, we also included a call-to-action on the website, inviting visitors to browse the mall directory and plan their visit to Avenue. As a result of our efforts, the Avenue marketing website saw a significant increase in traffic. It has helped to increase high-quality footfall for the mall. It was a pleasure to work with such a prestigious brand, and we were thrilled to be able to contribute to their success.