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Project

Rove Hotels Website

Client

Emaar

Sector

Hospitality

Type

B2C

The brief

Rove Hotels launched as a new midscale hotel brand from Emaar, aimed at urban travellers. There was no website yet, and the plan was to win direct bookings instead of handing them to the online travel agencies.

What we built

We started with research into 4 guest types and how each one books, then planned the structure and designed a mobile-first site around the booking journey. We built it on WordPress, connected to the TravelClick booking engine. It won Best in Class at the 2016 Interactive Media Awards.

Since then

More than 10 years on, we're still working on it. Rove has grown from about 6 hotels to more than 12, and the site has grown with it, one hotel at a time. It's now on its third version.

User Journey Mapping

Information Architecture

User Experience (UX)

User Interface Design (UI)

Website Development

WordPress CMS

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The result has been very positive and we even managed to win the Best in Class Website Award at the Interactive Media Awards 2016. Over time we have continued to work with Blue Beetle to enhance the site with new functionalities and improve conversion rates by making modifications to the UI/UX on a regular basis.

Miguel Angel Rojas Ruiz

Senior Manager, Marketing & Communications