Rove Hotels, offering stylish and affordable stays for young and young-at-heart travellers in Dubai, approached Blue Beetle in 2015 to launch the brand and establish a high-converting online marketing and booking presence.
Our team delivered an award-winning website, showcasing the brand's unique features and each of their strategically located hotels. As the online landscape evolved, we were once again approached by Rove Hotels to redesign their website, adopting a mobile-first approach.
The result was a modern and optimised website that provides a seamless user experience for travellers on the go. With our ongoing support, Rove Hotels has continued to be a popular choice for budget-conscious travellers in Dubai, solidifying their reputation as a top hotel brand in the region.
User Journey Mapping
User Experience (UX)
User Interface Design (UI)
The result has been very positive and we even managed to win the Best in Class Website Award at the Interactive Media Awards 2016. Overtime we have continued to work with Blue Beetle to enhance the site with new functionalities and improve conversion rates by making modifications to the UI/UX on a regular basis.