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Digital Marketing
June 3, 2019

How Much Does a good CRM Suitable for Dubai Cost?

When selecting a CRM, the cost is often the top factor that will sway a business toward or away from a particular platform. In a smaller market like Dubai, business tools need to prove their worth; it's not just about which CRM is the cheapest, but which provides the best bang for your buck.

Let's look quickly at what a Dubai businesses need from their CRM.

The purpose of a CRM is to make it easier to track, communicate with and nurture new and existing customers or prospects - both from a Sales and Marketing perspective. Therefore, every functional CRM needs to include the following:

  • Email integration: Allowing Sales to track and automatically log email communications easily
  • Calendar integration: Allowing Sales to track meetings in the CRM
  • Dashboards and reporting: Customisable dashboards that can be tailored to the business and allow for easy reporting
  • Opportunity and pipeline management: Allowing Sales to easily manage their pipeline with individual and team pipelines
  • Task management: For the creation, management and sharing of tasks
  • Contact customisation: Allowing Sales and Marketing to configure lead types, industries, geographies, etc. for better targetting
    Sale process customisation: Allowing Sales to configure deal stages
  • Mobile capabilities: Fully functional and intuitive mobile app so that work can be completed on the go
  • Ease of use: Clean and uncomplicated user interface so that Sales and Marketing staff can get up to speed quickly
  • Marketing campaigns: Ability to send bulk emails, integrate with website lead capture forms, social media integration, and marketing automation
  • Communication features: Chat, tag members, Slack and Google Drive integration for smoother internal communications
  • Training and support: Live chat or over the phone support and access to training, forums, knowledge share platforms to help staff get up to speed with ease. 

Dubai CRM Prices

Below we have pulled together pricing for the best CRM options available in Dubai. All prices are in USD to allow for consistency. It's vital that every business consider their own unique needs and whether each platform would meet them.

1. HubSpot CRM

Free trial: Yes. 30-day trial.

Costs: HubSpot CRM is free forever, but the Sales features start at $50p/month for HubSpot Sales Starter and goes up to $400p/month for HubSpot Sales Professional (includes five licences). HubSpot Marketing is an added cost of $20 p/month for every 1000 users in the CRM, or if a business is looking to use HubSpot Marketing without the Sales features, it starts at $50 p/month, all on an annual contract.

Features: HubSpot offers almost all of the main features above as a standard. Marketing features come at an extra, as do advanced Sales features, but HubSpot offers all users free live support and a host of training videos and forums, so that very little time is spent with trial and error.


Free trial: Yes. 30-day free trial.

Costs: Salesforce Essentials starts at $25 user/month, then goes to $100 user/month for Salesforce Lightning Professional, and up to $325 user/month for Lightning Unlimited, all on an annual contract.

Features: Salesforce Essentials offers the basic contact management features, along with task and event tracking, Outlook & Gmail integration, mobile app access, a content library, reporting, and Chatter (their internal chat tool). For businesses that need more data storage, more contacts and access to free live support, they will need to upgrade to one of the more pricey options.

3. Microsoft Dynamics 365

Free trial: Yes. 30-day free trial.

Costs: Microsoft Dynamics 365 starts at $115 user/month for the Customer Engagement Plan, and up to $210 user/month for Dynamics 365 Plan, which gives users access to all the apps.

Features: Microsoft Dynamics is an enterprise-grade platform, meaning that it comes with a lot of advanced features that can be added depending on how much the business is willing to pay. The marketing campaign app allows for 2,000 contacts with 10 or more users of Customer Engagement and Dynamics 365 Plans.

4. Zoho CRM

Free trial: Yes. 15-day free trial.

Costs: Zoho CRM starts at $12 user/month for Zoho Standard, $20 user/month for Zoho Professional, $35 user/month for Zoho Enterprise, and goes up to $100 user/month for Zoho Ultimate.

Features: Zoho Standard includes workflow automation, sales gamification, sales process builder, Zoho Professional adds Google AdWords integration, and Zoho Enterprise adds their AI sales assistant, all of them come with the main features expected in a CRM.

5. Pipedrive

Free trial: Yes. 14-day free trial.

Costs: Pipedrive starts at $15 user/month for Silver, $29 user/month for Gold, and goes up to $75 user/month for Pipedrive Platinum, billed annually.

Features: Pipedrive is a sales orientated CRM with lead management and easy customisation. The plans are quite light, with the Gold being the first to offer the tracking of emails and logging of conversation history in the CRM. They provide excellent training resources to help users get up to speed. All users get free live support.

6. Infusionsoft

Free trial: Yes. 30-day trial.

Costs: Infusionsoft plans start from $199 p/month for the Basic package, including 2,500 contacts, then goes to $299 for the Pro with 5,000 contacts and $399 p/month for the Premier plan with 10,000 contacts.

Features: Infusionsoft offer unlimited landing pages, CRM, marketing automation, unlimited emails, invoices and payments, and free customer support in their basic package, and upgrades plans include sales automation and online selling features.

When comparing prices, be sure to consider what features are required, how many staff will need access and what the skill level is of those staff.
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